To bring the courageous efforts of the Ebola healthcare workers to the spotlight, we aimed to get them on the cover of one of the country's most influential magazines.
Months after the Ebola crisis began, it was no longer on the headline news, despite the fact that the pandemic was still at full force, with heroic healthcare workers risking their lives daily. We wanted to bring medical heroes, and efforts of NGOs like Doctors of the World, back in the spotlight. So we set out to make the Ebola worker Time Magazine’s Person of the Year.
Recognition
Mashie Awards—Winner: Best PR Digital Campaign
Mashie Awards—Finalist: Best Social Media Campaign
New York Festivals Winner: Public Service/ PR
United Nations Award Finalist 2015: Public Service/ Digital
D&AD Pencil: Innovative Media
D&AD Pencil: Direct Response
Cannes Lions Shortlist: Direct/ Use of Digital Marketing
Cannes Lions Shortlist: Direct/ Real Time Activity
One Show Merit: Social Media & Viral Marketing