The ZzzQuil Sleep Line bored people to sleep, when it was already too late to go out to buy ZzzQuil.

Most social-chatter about ZzzQuil happens in the middle of the night, when it's already too late to buy it. So we created 1-855-ZZZ-QUIL, a toll-free number insomniacs can call to be bored to sleep. A soothing voice prompts callers to choose from a variety of mind-numbingly dull options.

We received thousands of calls from across the US and ZzzQuil became the #1 over the counter sleep-aid in the US within six months of launch.

Social messaging

Recognition